Mission Statement

The Company is objective-driven. Objectives are structured on a simple mission statement: 

… Provide Consumer Protection and Product Liability Risk Reduction
Through Effective User Notices …

Before the concept that ReadyTrace, Inc. intends to develop was conceived, product recall was performed using a "user-centric" model.  Under the user-centric model, product manufacturers are required to maintain awareness of registered owners of their products.  Even in the best case scenario, only a percentage of registered owners could be effectively contacted when a product is recalled by the manufacturer.  This is because the registered owner has either moved or has conveyed the product to a new (and unregistered) owner (e.g. the product was sold second-hand).  

ReadyTrace, Inc. is in the process of developing a new product recall notification model.  This new model is called "product-centric" notification.  In ReadyTrace's product-centric model, a small radio receiver is integrated into a commercial product and is then programmed to respond to a special recall signal.  When the recall signal is received, an indicator (e.g. a light or a buzzer) is used to notify the user that the product is being recalled.  The manufacturer no longer needs to maintain a database of registered users. And, in fact, it does not matter who originally bought the product or if the product has been sold second-hand to a new user.  The recall notice is directed to the product, not to a registered owner.

It should be noted that the main focus for the Company is “Product Liability Risk Management”.  This risk management focus is not to be confused with product liability insurance.  Product liability insurance is liability coverage secured by the manufacturer of a product from insurance underwriters.  The purpose of product liability insurance is to absorb any liability imputed to the product manufacturer as a result of injuries to life, limb or property caused by the product.  From the Company’s perspective, Product Liability Risk Management means the offering of products and services that enable product manufactures to reduce their exposure to product liability.  The Company does not intend to underwrite or otherwise provide any form of insurance for product liability.